L06 Weekly Reflection

This week was pretty relaxed I guess. Everybody had different answers to questions and different solutions to problems because we all have unique business and websites. My website is a blog and I will be running it a sole proprietorship. There aren’t any licenses that I need or any special taxes. Later, when I incorporate an online store, I will have to charge sales tax, so I will have to do some research on all of that later. I am supposed to have my website up and running by the end of the week, and I am struggling with my hosting service. I am very new to this, and I am finding it difficult to get my site up and functioning the way it should. Hopefully I can get that ready by the due date.

Week 5 Reflection

Every week I learn something new in this class and they seem to get more and more important. This week, I learned how to accept credit card payments through my website. That is one of the most important things, because of course the purpose of the site is to make money. My site is not selling any actual items yet, but I think what I learned this week will helped me understand the basics and that will help me when I am ready to accept purchases. One thing I accomplished this week is designing my site. I learned how to use Adobe Muse, and I really enjoy using the program. There are some aspects that are pretty complicated, but I it’s something I enjoy doing and I am willing to put in the time and effort to learn it.

Magazine Spread Assignment

For this assignment, I was asked to find an article from lds.org or byuiscroll.org and  use it to create a print magazine spread. I chose this article from byuiscroll.org. The article is meant to encourage awareness of mental health issues because May is mental health awareness month.

Design Specifics

I was assigned to take two original photos to use in my design. I took these photos and edited them. I tried to take pictures of things that would be common in the lives of my target audience.

I was assigned to make three magazine pages with one two-page spread. I had to create a 2-column layout and break the article up with three original subheadings. I also had to incorporate one pull quote from the article and wrap the text around either the quote, a shape, or an image. I wrapped the text around the stop sign photo.  I also had to choose two different contrasting fonts. I chose to use Times New Roman, a serif font, for the body copy. I contrasted it by using a sans serif font call Open Sans for the title and the pull quote.

Target Audience

I decided for my target audience to be college students between the ages of 21 and 24 who are socially active. I wanted to appeal to people who are regularly engaged in the lives of other people and who would care about the subject of the article. I used the color red to imply passion and warning. I used an image that I took of an emergency contact station on a college campus. College students would most likely recognize this, and it would invoke a sense of urgency. I also used a photo that I took of a stop sign. I placed this image near the end where the article says that students should stop treating mental illnesses as small, insignificant problems. By placing cautionary imagery next to this portion of the article, I hope to create an association in the minds of the readers.

Design Analysis

I used alignment to create a clean look and make the article easy to read. I aligned the bottom of the pull quote with the top of the stop sign. I also aligned the points on the top left and bottom left of the stop sign with the left column of the text. I aligned the tips of the triangle shapes with the center of the spread. As far as color goes, I used sort of a monochromatic color scheme. Any color in the design is red. There are very few shades of red, and it is mainly used to contrast with the black and white of the text and the background. The fonts used are from different categories, creating a good contrast. I also created contrast in the fonts by increasing the size of the subheadings. I made sure to put enough space between each paragraph and following subheading, with enough space to make sure the reader knows the topic is changing, but not so much space that it breaks the flow. By repeating the fonts and colors on each page, I am making the article more readable and taking it easy on the eyes.

In conclusion, I think I did a good job on this project. I feel like I filled all the requirements. It was my first time using InDesign, and although I don’t have it mastered by any means, I think I have the basics down pretty well. I really enjoyed looking for ways to use the principles of design in this assignment, and I am happy with the way it turned out.

Photography Reverse Engineer Post

Depth of field, leading lines, and the rule of thirds are a few methods of composition in photography. Here, I have demonstrated what each of them means using pictures that I took using my iPhone camera, and some professional pictures that I found on google.

The picture with the pen is my own photo. You can see all the details in the tip of the pen, the spring on the inside, and the grip, while the words written on the paper, the spiral binding on the notebook, and the flyer in the background are completely out of focus. In the professional picture, the one with the billiard balls, you can see that the 8 ball is in focus while all the other balls are not.

I took the picture with the purple-leafed pineapple. You can see how the lines from the door frame, the edge of the carpet, and the shadows lead your eyes right to the pineapple. The color and texture also help to hold the viewers’ attention. The picture on the bottom demonstrates leading lines with the pattern in the tile and the plants on the sides. They all form lines that bring your eyes right to the palace, although, some people’s eyes might get stuck on the pattern.

The picture of the water bottle is one that I took. The division line on the right lines up with the water bottle and the corner of the walls. The top division line intersects with the one on the right perfectly on the bottle cap. In the professional picture of the tree and the mountain, you can see that the tree lines up on one division line while the peak of the mountain lines up with the other to create a balanced image. The horizon line is on the bottom third.

Not to sound egotistical, but I actually really like the photos that I took with my phone. My favorite picture I took is the leading lines example with the pineapple, but I think my favorite composition method is the depth of field. I really feel like it consistently yields the most interesting results.

L04 Weekly Reflection

This was probably the most valuable week so far. I learned about website builders and hosting services.

The website builder was very interesting to me. I was looking all over for something that was simple enough for me, having no coding or html experience, but that would also allow me to create something as unique as I want to. I thought I had my mind made up on Joomla, but after reading some posts in the online discussion board, I discovered Adobe Muse. I downloaded the program, and I realized that it was exactly what I was looking for. The only issue is that I will have to buy some more widgets to be able to do all the things that I want with it. Hopefully, it is an investment that will pay off in the end.

Comparing different potential hosts was a little more difficult for me. I really had no idea what I was looking at or what qualities I would need for my site. I ended up just picking eHost because it had a lot of good reviews. The only issue I can think of right now is that I couldn’t find any other plans on their site, and it looks like they only have a limited amount of online storage space. I really don’t know if that is going to be an issue, however, because I don’t know how much space my website will take up.

All in all, it has been a very educational week for me, and I am looking forward to creating something with the information I gained.

L02 Weekly Reflection

This week was a little tougher to understand than the last. I do think I learned some very useful things, however. I learned how the affiliate business model works, and I learned about drop shipping. I also learned about wholesalers and how to quantify and compare. For my business, I want to start out as an affiliate. I want to start  a website and create content and monetize my site by selling advertising. Hopefully, I can gain a big enough following to start selling merchandise, meaning I will apply the merchant model to my business. And from there, I will see what other business and creative opportunities come my way as a result of my work. So I think learning a little bit more about the affiliate business model was very helpful. I also think that learning how to compare wholesalers was another very important thing to know for when I start to sell products.

Typography Reverse Engineer Post

This is the cover art for Drake’s playlist, More Life. I could not find who designed it, but I think they did a very good job. The photograph on the cover is actually an old photo of Drake’s father. There are two different typefaces used on the cover. The title, “More Life”, is in a bold sans serif font, and the subtitle, “A Playlist By October Firm”, is done in a thin white script.

The title of the playlist is in a sans serif, meaning it has no serif. It also has little to no thin-to-thick transition.

The subtitle is a script typeface. It is meant to have a handwritten look. All the letters are connected in a cursive fashion, however the capital B, and the capital F do not connect to the following letter. I do not think you could find two more contrasting fonts and still make something that is so simple and easy to look at.

The main title is all capitalized giving it a very boxy shape. It doesn’t look very professional by itself, but it contrasts with the thin swirly typeface of the subtitle so well.

Even the colors make it pop, and the edges of the titles are perfectly aligned on the sides. It just makes for a very simple, underplayed design, allowing the music to make the statements instead of the cover art.

Lesson 2 Weekly Reflection

I have really enjoyed this week in B 250. It seems a little bit strange, though. I always thought that it would be really difficult  and confusing to create an online business. It seems really complicated from the outside, but now that I have started the first steps, it seems a lot easier and a lot more doable. Of course I am very early in the process, so it could still go south and get a lot more difficult. I think it was very helpful to learn about the possible business models for online companies. The introduction to Google Adwords was also nice.

Seeing a list of online business models with their descriptions was very good for me. It was actually pretty eye opening. Honestly, I never really thought of having anything other than the merchant model, and that was little bit intimidating because I am a college student and I don’t really have the money to buy up a bunch inventory. So it is nice to see that there is the possibility of just creating a blog website and trying to sell advertising space on the site.

Adwords is still a little bit confusing to me, although what I have learned so far is definitely more simple than I was expecting. Hopefully that trend continues. I am still not totally sure how the whole Adwords thing works, or what my business would get out of it, but I feel like it’s a pretty commonly used service, and that makes me feel better about it.

I have actually really enjoyed this lesson. I have been pretty busy with it, but I feel like I have learned a lot, and it will benefit me greatly in my future.

NBA Community Assist Graphic Reverse Engineered

In this post, I will be examining a graphic posted on the National Basketball Association’s Instagram page, depicting the finalists for the NBA Community Assist award, and instructing fans and followers on how to vote for the player they think is the most deserving. You can find the graphic on the NBA official Instagram account here.

Contrast: In terms of contrast, I think the most noticeable thing is the fonts and the colors. You can see how the fonts you can see how the fonts in the logos in the top left are different, however, this was not so much a choice made by the designer, but just a matter of having different logos. The font used for the players’ names is very different from the font used for the voting instructions, and more contrast is created by making the hashtags bold in the instructions.

Repetition: Repetition is pretty apparent in this one. You can see the shapes of the pictures of the players. The team logo placement is the same in each picture, and every picture is of the player spending time with kids. The NBA logo is also repeated in the top left, and the bottom right corner.

Alignment: You can see right away that the text in the directions is parallel to the borders of the pictures, angling upward from left to right. This gives the image a more active feel. There is a sense of motion. The left side of the gray box with the voting instructions is aligned with gray box. This doesn’t seem like much, but if it was not aligned, I think it would feel really awkward. The tops of the text saying the names of the players is also aligned, and the tops and of the logos at the top left are aligned as well.

Proximity: This one is very obvious. The logos of the organizations giving the award are together at the top. The photos of all the players who are finalists for the award are grouped together in the center.

Color: I think the use of color was very interesting. You can see that in every photo, the team colors are represented somewhere in the picture, sometimes just a tiny bit, and sometimes very prominently.

In conclusion, I feel like this graphic is very well done. It is pretty busy, but not in a bad way. It feels very active, which is fitting for a sports organization. It is not text heavy. It gets right to the point and gives the instructions for voting. Perfect for a social media post with a caption attached to it. I like the way the colors are organized, and I think the designer used the design elements very well.