Slide Design Project

I was tasked with finding an existing print ad, and then creating a new ad that would fit into the same campaign. The project was to design the slides that would be used in a presentation if I were to pitch my new ad to the company.

First, I had to analyze the original ad. I had to look at how it used the elements of design and explain them to the viewer. I used three slides to describe the alignment, typography, and color of the original ad.

Then I had to show the new ad that I created. I used this photo, taken by Charles Nambasi, for my new ad. I added the text and the Nike swoosh. I used two slides to show how I used the elements from the original ad to create a new ad that would fit into the same ad campaign.

The last slide is used to show my contact information so that the people who watched the presentation could reach out to me if needed.

I used a black and white color scheme, with orange details to contrast and draw attention to the elements of design in the ads. This color scheme also matched with that of the ad campaign.

I used alignment y lining up all of the text on one side of the page, the opposite side of the picture. I used the same font throughout all of my slides, but to create contrast, I bolded the text for the headings, and made it white on a black background for the main title of each slide, thus separating the headings from the body text.

My target audience is professionals in an ad agency or at Nike. I appealed to this audience by using terminology that they would understand and by keeping it brief and to the point.

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Creative Ad Assignment

I had to make a creative ad for this project. I was assigned to make an ad for lightbulbs, I chose the brand Philips, targeted towards married men and women ages 45 to 55 with a yearly income of 90,000 dollars. I figured that these people are probably pretty busy. They are likely to have high school or college aged kids. They would probably like to retire soon. I decided to appeal to that by depicting a relaxing beach scene and advising that they use the money they save buying these lightbulbs to go on a nice vacation.

I used two photos that I got from Pixabay.com. The first is of a light bulb. It was taken by Jan Mesaros.

The second is of a beach. It was taken by Yvette Herrera.

I came up with the slogan, “Lighten Up” because it is a phrase commonly used to tell people not to be so serious. People tend to not be too serious when they are on a vacation. It is also a play on words because it’s an ad for light bulbs. I used the color blue because it is the color of the brand, and it is really easy to use for my theme because of the blue sky and the water. Even the towel in the picture just happened to be blue. It just has a very relaxing and simple connotation to it.

The primary media intake of my target audience is magazines and TV, so I made two ads, one being a full-page magazine ad, and the other is a static television ad.

I used a fun decorative/script font for the main tagline, and I contrasted it with a the body copy and call to action in a black serif font. I bolded the call to action so it would stand out better. I tried to make the text more interesting by making it aligned to the right. In the TV ad, the right side of the text and the logo are aligned with the edge of the sun/light bulb, and I think that made it a little more clean. In the magazine, the logo and the edge of the text are aligned on the right side, while the tagline is centered.

Comm 130 Icon Set Final

I was asked to create a set of icons with a topic of my choice. I chose to make icons that would be used in a clothing store or website to guide people to the products they are looking for. Of course, there would probably be a lot more than four icons in a real store, but for the sake of time, I decided to just do a t-shirt, a button-up shirt, a sneaker, and a pair of pants. The target audience is anybody who is shopping in the store or on the website.

As far as using specific elements of design, I used a lot of alignment in my effort to make the icons as symmetrical as possible. The shoe is obviously not symmetrical, but that is just the nature of a shoe. I made the icons very simple and used a black and white color scheme because in a store, you would not want the icons drawing attention away from the actual products.

Take a closer look at my icons below.

Magazine Spread Assignment

For this assignment, I was asked to find an article from lds.org or byuiscroll.org and  use it to create a print magazine spread. I chose this article from byuiscroll.org. The article is meant to encourage awareness of mental health issues because May is mental health awareness month.

Design Specifics

I was assigned to take two original photos to use in my design. I took these photos and edited them. I tried to take pictures of things that would be common in the lives of my target audience.

I was assigned to make three magazine pages with one two-page spread. I had to create a 2-column layout and break the article up with three original subheadings. I also had to incorporate one pull quote from the article and wrap the text around either the quote, a shape, or an image. I wrapped the text around the stop sign photo.  I also had to choose two different contrasting fonts. I chose to use Times New Roman, a serif font, for the body copy. I contrasted it by using a sans serif font call Open Sans for the title and the pull quote.

Target Audience

I decided for my target audience to be college students between the ages of 21 and 24 who are socially active. I wanted to appeal to people who are regularly engaged in the lives of other people and who would care about the subject of the article. I used the color red to imply passion and warning. I used an image that I took of an emergency contact station on a college campus. College students would most likely recognize this, and it would invoke a sense of urgency. I also used a photo that I took of a stop sign. I placed this image near the end where the article says that students should stop treating mental illnesses as small, insignificant problems. By placing cautionary imagery next to this portion of the article, I hope to create an association in the minds of the readers.

Design Analysis

I used alignment to create a clean look and make the article easy to read. I aligned the bottom of the pull quote with the top of the stop sign. I also aligned the points on the top left and bottom left of the stop sign with the left column of the text. I aligned the tips of the triangle shapes with the center of the spread. As far as color goes, I used sort of a monochromatic color scheme. Any color in the design is red. There are very few shades of red, and it is mainly used to contrast with the black and white of the text and the background. The fonts used are from different categories, creating a good contrast. I also created contrast in the fonts by increasing the size of the subheadings. I made sure to put enough space between each paragraph and following subheading, with enough space to make sure the reader knows the topic is changing, but not so much space that it breaks the flow. By repeating the fonts and colors on each page, I am making the article more readable and taking it easy on the eyes.

In conclusion, I think I did a good job on this project. I feel like I filled all the requirements. It was my first time using InDesign, and although I don’t have it mastered by any means, I think I have the basics down pretty well. I really enjoyed looking for ways to use the principles of design in this assignment, and I am happy with the way it turned out.

Photography Reverse Engineer Post

Depth of field, leading lines, and the rule of thirds are a few methods of composition in photography. Here, I have demonstrated what each of them means using pictures that I took using my iPhone camera, and some professional pictures that I found on google.

The picture with the pen is my own photo. You can see all the details in the tip of the pen, the spring on the inside, and the grip, while the words written on the paper, the spiral binding on the notebook, and the flyer in the background are completely out of focus. In the professional picture, the one with the billiard balls, you can see that the 8 ball is in focus while all the other balls are not.

I took the picture with the purple-leafed pineapple. You can see how the lines from the door frame, the edge of the carpet, and the shadows lead your eyes right to the pineapple. The color and texture also help to hold the viewers’ attention. The picture on the bottom demonstrates leading lines with the pattern in the tile and the plants on the sides. They all form lines that bring your eyes right to the palace, although, some people’s eyes might get stuck on the pattern.

The picture of the water bottle is one that I took. The division line on the right lines up with the water bottle and the corner of the walls. The top division line intersects with the one on the right perfectly on the bottle cap. In the professional picture of the tree and the mountain, you can see that the tree lines up on one division line while the peak of the mountain lines up with the other to create a balanced image. The horizon line is on the bottom third.

Not to sound egotistical, but I actually really like the photos that I took with my phone. My favorite picture I took is the leading lines example with the pineapple, but I think my favorite composition method is the depth of field. I really feel like it consistently yields the most interesting results.

Typography Reverse Engineer Post

This is the cover art for Drake’s playlist, More Life. I could not find who designed it, but I think they did a very good job. The photograph on the cover is actually an old photo of Drake’s father. There are two different typefaces used on the cover. The title, “More Life”, is in a bold sans serif font, and the subtitle, “A Playlist By October Firm”, is done in a thin white script.

The title of the playlist is in a sans serif, meaning it has no serif. It also has little to no thin-to-thick transition.

The subtitle is a script typeface. It is meant to have a handwritten look. All the letters are connected in a cursive fashion, however the capital B, and the capital F do not connect to the following letter. I do not think you could find two more contrasting fonts and still make something that is so simple and easy to look at.

The main title is all capitalized giving it a very boxy shape. It doesn’t look very professional by itself, but it contrasts with the thin swirly typeface of the subtitle so well.

Even the colors make it pop, and the edges of the titles are perfectly aligned on the sides. It just makes for a very simple, underplayed design, allowing the music to make the statements instead of the cover art.

NBA Community Assist Graphic Reverse Engineered

In this post, I will be examining a graphic posted on the National Basketball Association’s Instagram page, depicting the finalists for the NBA Community Assist award, and instructing fans and followers on how to vote for the player they think is the most deserving. You can find the graphic on the NBA official Instagram account here.

Contrast: In terms of contrast, I think the most noticeable thing is the fonts and the colors. You can see how the fonts you can see how the fonts in the logos in the top left are different, however, this was not so much a choice made by the designer, but just a matter of having different logos. The font used for the players’ names is very different from the font used for the voting instructions, and more contrast is created by making the hashtags bold in the instructions.

Repetition: Repetition is pretty apparent in this one. You can see the shapes of the pictures of the players. The team logo placement is the same in each picture, and every picture is of the player spending time with kids. The NBA logo is also repeated in the top left, and the bottom right corner.

Alignment: You can see right away that the text in the directions is parallel to the borders of the pictures, angling upward from left to right. This gives the image a more active feel. There is a sense of motion. The left side of the gray box with the voting instructions is aligned with gray box. This doesn’t seem like much, but if it was not aligned, I think it would feel really awkward. The tops of the text saying the names of the players is also aligned, and the tops and of the logos at the top left are aligned as well.

Proximity: This one is very obvious. The logos of the organizations giving the award are together at the top. The photos of all the players who are finalists for the award are grouped together in the center.

Color: I think the use of color was very interesting. You can see that in every photo, the team colors are represented somewhere in the picture, sometimes just a tiny bit, and sometimes very prominently.

In conclusion, I feel like this graphic is very well done. It is pretty busy, but not in a bad way. It feels very active, which is fitting for a sports organization. It is not text heavy. It gets right to the point and gives the instructions for voting. Perfect for a social media post with a caption attached to it. I like the way the colors are organized, and I think the designer used the design elements very well.