I liked this lesson. It taught me how to optimize the site for a lot of different things, which really just improves it and makes it feel more trustworthy. Some of the steps are pretty complicated and it gets hard to figure out, though. I am not a computer person by any means, and working with things like metadata or HTML is a whole new experience for me, and it takes some work to even understand the terminology. This was a good lesson for that, though, and I feel like i have been learning a lot.
I think when it comes to marketing these days, social media is the most important thing. It was cool to learn how to make my website and my business more social media-friendly, and how to drive people towards my site using social media. I know that a lot of sites that I visit, I link to directly through social media posts.
Project 4 was a little bit tough, just trying to keep track of all the Adwords stuff. The graphs on Adwords are very helpful with that, though. I think I’ve got the Adwords basics down pretty well. The only thing is that improving your ads and the quality of your keywords is kind of difficult. It takes a little trial and error to make it work really well, and unfortunately, I only had a few keywords and like half my ads that even did much for me.
‘Eleven’ and ‘Reflection’ are an approximate rhyme, so that’s neat. Lesson 11 was pretty cooooool. I had been seeing the term ‘SEO’ like all over the place, and like most of the other little three-letter acronyms I’ve been seeing, I didn’t really know what it meant. But now I know that it stands for Search Engine Optimization, and I also understand a little bit of how to improve that and make it work for me. I also learned about making my landing page better for my ads and stuff. I had to make some changes to the ads and the keywords in my campaign, but I think the improvements and the knowledge actually helped a lot. So hopefully I can keep using the things that I have learned in this lesson to be successful in the future.
I honestly can’t remember a lot of details from the assignments this week because I was really busy and my brain is kind of overloaded.
I learned how to link Google analytics to Adwords, and that’s been running for a few days now. I haven’t found the time to check on it because of the aforementioned business, but I will probably do that this weekend. I did get to check how my keywords are doing on Adwords, though, since I got my campaign started. Some of my keywords don’t have very good quality scores, and I think it’s partially because of my landing page. I created a new add this wee, and I will probably create one or two more for that ad group that match up better with my keywords that have below average score and ad relevance.
I’m still trying to get the hang of Adwords, but I think it will be very valuable when I get it down. I’m looking forward to the next lesson and improving my site and the landing pages.
This week we talked about Google analytics. Setting it up wasn’t too complicated. Muse has a pretty easy way to do it where I just had to copy and paste the code into a section on the site building program and then re-upload it to the FTP host. Linking Analytics to Adwords is very simple, also. I still can’t get Adwords to show my quality scores for my keywords. It says that there isn’t enough information to determine a quality score, and that might be because of the bid. I changed the Max CPC manually, and I changed my daily budget and target budget, but it still wouldn’t show anything. I enabled my ads and let it run for a few days in hopes that it just needed more time to gather information. So I will check back on that today and see if it can tell me a quality score.
It’s been a lot of work this week, and been pretty confusing. Hopefully I can get all the kinks worked out quickly.
I finally got Adwords to work for me this week. There was some issue with the account. I guess I had two accounts and one of them wasn’t real or something. Every time I tried to log into it, it wouldn’t even bring up the login page, it just gave me an error message. I got it figured out, though. I made another Adwords account under my same Google account. Adwords is kind of tough to figure out at first. It kind of pressured me into creating an ad and making it live right away. I had to remove the first one because it wasn’t part of an ad group, and we had to make an ad group for the assignment. I had to go back and re-write the ad three or four times before I finally got it right.
It was a struggle. It wasn’t super difficult, but with very little experience, it was just a learning process. Now I have the experience so I can move onto the next learning process, and that’s what this is all about, I guess.
This week was a little less involved for me, at least for this class. I was insanely busy with other classes and I was sick, so that just resulted in a little less time put forth for me. I think I learned some good things, but I wasn’t able to use them yet due to some technological difficulties. I still haven’t had the time to try using Google Adwords on a different computer yet. So I’ll try to do that on Monday, hopefully in the morning. But just by reading some of the lesson material and my classmates’ posts on the discussion board, I feel like I was able to learn generally how it works.
I did have the opportunity to work out some kinks with my website. There’s a few pages I still want to add, but it’s working pretty much how I want it to now. All in all, it’s been a decent week. Not the best, but it definitely could have been worse.
This week was pretty relaxed I guess. Everybody had different answers to questions and different solutions to problems because we all have unique business and websites. My website is a blog and I will be running it a sole proprietorship. There aren’t any licenses that I need or any special taxes. Later, when I incorporate an online store, I will have to charge sales tax, so I will have to do some research on all of that later. I am supposed to have my website up and running by the end of the week, and I am struggling with my hosting service. I am very new to this, and I am finding it difficult to get my site up and functioning the way it should. Hopefully I can get that ready by the due date.
Every week I learn something new in this class and they seem to get more and more important. This week, I learned how to accept credit card payments through my website. That is one of the most important things, because of course the purpose of the site is to make money. My site is not selling any actual items yet, but I think what I learned this week will helped me understand the basics and that will help me when I am ready to accept purchases. One thing I accomplished this week is designing my site. I learned how to use Adobe Muse, and I really enjoy using the program. There are some aspects that are pretty complicated, but I it’s something I enjoy doing and I am willing to put in the time and effort to learn it.
This was probably the most valuable week so far. I learned about website builders and hosting services.
The website builder was very interesting to me. I was looking all over for something that was simple enough for me, having no coding or html experience, but that would also allow me to create something as unique as I want to. I thought I had my mind made up on Joomla, but after reading some posts in the online discussion board, I discovered Adobe Muse. I downloaded the program, and I realized that it was exactly what I was looking for. The only issue is that I will have to buy some more widgets to be able to do all the things that I want with it. Hopefully, it is an investment that will pay off in the end.
Comparing different potential hosts was a little more difficult for me. I really had no idea what I was looking at or what qualities I would need for my site. I ended up just picking eHost because it had a lot of good reviews. The only issue I can think of right now is that I couldn’t find any other plans on their site, and it looks like they only have a limited amount of online storage space. I really don’t know if that is going to be an issue, however, because I don’t know how much space my website will take up.
All in all, it has been a very educational week for me, and I am looking forward to creating something with the information I gained.