I think when it comes to marketing these days, social media is the most important thing. It was cool to learn how to make my website and my business more social media-friendly, and how to drive people towards my site using social media. I know that a lot of sites that I visit, I link to directly through social media posts.
Project 4 was a little bit tough, just trying to keep track of all the Adwords stuff. The graphs on Adwords are very helpful with that, though. I think I’ve got the Adwords basics down pretty well. The only thing is that improving your ads and the quality of your keywords is kind of difficult. It takes a little trial and error to make it work really well, and unfortunately, I only had a few keywords and like half my ads that even did much for me.