I was tasked with finding an existing print ad, and then creating a new ad that would fit into the same campaign. The project was to design the slides that would be used in a presentation if I were to pitch my new ad to the company.
First, I had to analyze the original ad. I had to look at how it used the elements of design and explain them to the viewer. I used three slides to describe the alignment, typography, and color of the original ad.
Then I had to show the new ad that I created. I used this photo, taken by Charles Nambasi, for my new ad. I added the text and the Nike swoosh. I used two slides to show how I used the elements from the original ad to create a new ad that would fit into the same ad campaign.
The last slide is used to show my contact information so that the people who watched the presentation could reach out to me if needed.
I used a black and white color scheme, with orange details to contrast and draw attention to the elements of design in the ads. This color scheme also matched with that of the ad campaign.
I used alignment y lining up all of the text on one side of the page, the opposite side of the picture. I used the same font throughout all of my slides, but to create contrast, I bolded the text for the headings, and made it white on a black background for the main title of each slide, thus separating the headings from the body text.
My target audience is professionals in an ad agency or at Nike. I appealed to this audience by using terminology that they would understand and by keeping it brief and to the point.
I liked this lesson. It taught me how to optimize the site for a lot of different things, which really just improves it and makes it feel more trustworthy. Some of the steps are pretty complicated and it gets hard to figure out, though. I am not a computer person by any means, and working with things like metadata or HTML is a whole new experience for me, and it takes some work to even understand the terminology. This was a good lesson for that, though, and I feel like i have been learning a lot.
I think when it comes to marketing these days, social media is the most important thing. It was cool to learn how to make my website and my business more social media-friendly, and how to drive people towards my site using social media. I know that a lot of sites that I visit, I link to directly through social media posts.
Project 4 was a little bit tough, just trying to keep track of all the Adwords stuff. The graphs on Adwords are very helpful with that, though. I think I’ve got the Adwords basics down pretty well. The only thing is that improving your ads and the quality of your keywords is kind of difficult. It takes a little trial and error to make it work really well, and unfortunately, I only had a few keywords and like half my ads that even did much for me.
I had to make a creative ad for this project. I was assigned to make an ad for lightbulbs, I chose the brand Philips, targeted towards married men and women ages 45 to 55 with a yearly income of 90,000 dollars. I figured that these people are probably pretty busy. They are likely to have high school or college aged kids. They would probably like to retire soon. I decided to appeal to that by depicting a relaxing beach scene and advising that they use the money they save buying these lightbulbs to go on a nice vacation.
I used two photos that I got from Pixabay.com. The first is of a light bulb. It was taken by Jan Mesaros.
The second is of a beach. It was taken by Yvette Herrera.
I came up with the slogan, “Lighten Up” because it is a phrase commonly used to tell people not to be so serious. People tend to not be too serious when they are on a vacation. It is also a play on words because it’s an ad for light bulbs. I used the color blue because it is the color of the brand, and it is really easy to use for my theme because of the blue sky and the water. Even the towel in the picture just happened to be blue. It just has a very relaxing and simple connotation to it.
The primary media intake of my target audience is magazines and TV, so I made two ads, one being a full-page magazine ad, and the other is a static television ad.
I used a fun decorative/script font for the main tagline, and I contrasted it with a the body copy and call to action in a black serif font. I bolded the call to action so it would stand out better. I tried to make the text more interesting by making it aligned to the right. In the TV ad, the right side of the text and the logo are aligned with the edge of the sun/light bulb, and I think that made it a little more clean. In the magazine, the logo and the edge of the text are aligned on the right side, while the tagline is centered.
‘Eleven’ and ‘Reflection’ are an approximate rhyme, so that’s neat. Lesson 11 was pretty cooooool. I had been seeing the term ‘SEO’ like all over the place, and like most of the other little three-letter acronyms I’ve been seeing, I didn’t really know what it meant. But now I know that it stands for Search Engine Optimization, and I also understand a little bit of how to improve that and make it work for me. I also learned about making my landing page better for my ads and stuff. I had to make some changes to the ads and the keywords in my campaign, but I think the improvements and the knowledge actually helped a lot. So hopefully I can keep using the things that I have learned in this lesson to be successful in the future.